Last week in Las Vegas, Toyota presented 5 uniquely customized Toyota Camry sedans in partnership with several custom builders. The display of attention-getting paintwork, high-performance upgrades, and bespoke interior work was one of the many highlights from Toyota at the 2017 SEMA (Specialty Equipment Market Association) Show.
As much as we tend to benchmark the family-friendly Camry as the most vanilla car within the U.S. car scene, we are very impressed with what was on display.
Each Camry had its own theme, ranging from NASCAR to automotive personality Rutledge Wood. Descriptions of each vehicle courtesy of Toyota.
Not to be outdone by the NASCAR drivers, TV analyst, and Toyota SEMA MC Rutledge Wood paired with Real Time Automotive Solutions to create a widebody road-going Camry that gives a nod to cutting-edge parts production.
Taking inspiration from the aerospace industry, custom body panels were created using 3D-printing technology and the use of composite materials. The hood, front and rear bumpers, rocker panels, rear diffuser and headlight buckets were all fashioned using this state-of-the-art tech to create brand-new, totally unique panels. A multi-piece widebody kit was grafted onto the car’s quarter sections and it was lowered over staggered 20-inch Rotiform alloy wheels using a Megan Racing suspension kit. Custom paint—code-named “Blurple”—was then applied to the car’s exterior.
The interior was reupholstered in comfortable “baseball glove” leather with contrasting stitching. [Go to the photo gallery.]
CONCEPT: Rick Leos, Real Time Automotive Solutions
2017 SEMA Hamlin Camry
Daytona 500 2016 winner and 2006 Nextel Cup Series Rookie of the Year Denny Hamlin set out to build a custom Camry that would not only stand out among his racing peers but also be tasteful and refined. One of his parameters was constructing a car that was racy enough to feel at home on his local track at Virginia International Raceway (VIR), but also something that could be driven away comfortably afterward.
Hamlin’s Camry features a widebody conversion with 3-inch fender flares that were adapted to all corners, enabling the team to run big 20×10-inch wheels underneath. The wheels are custom-cut American Racing alloys fitted with Michelin Pilot Sport tires.
Inside the cockpit, the Recaro bucket seats were skinned in black leather to keep the interior comfortable and the Camry’s refined cockpit is just that—refined. Red chrome and black accents—Hamlin’s signature colors—were added to complement the white and black exterior.
CONCEPT: GMP Performance, Stephen Klitsch & Denny Hamlin
2017 SEMA Busch Camry
2015 NASCAR Sprint Cup Series champion Kyle Busch teamed up with master fabricator Chuck Gafrarar of Chuck G Fabrication to push the all-new Camry’s wild side even further. He has branded his car the Camry “Rowdy Edition II” with custom aluminum badging on the trunk lid and doors.
American Racing forged custom wheels to Busch’s specifications in a 20-inch format. They were wrapped in Goodyear performance tires with a StopTech Big Brake kit up front.
The exterior features black paint offset by a bare metal finish on the handcrafted rear wing, front splitter and rear diffuser and a chrome wrap over the roof and A-pillars. The interior also features custom leather upholstery with red stitching and Rowdy Edition logos.
CONCEPT: Chuck Gafrarar & Kyle Busch
2017 SEMA Suarez Camry
Drawing on a lifetime of car-customization experience, 2015 NASCAR Xfinity Series Rookie of the Year Daniel Suarez teamed with the Motorsports Technical Center to bring his vision for the ultimate street-friendly yet track-ready Camry to life. Suarez wanted something elegant yet sporty to bring out the best in the XSE’s performance.
The color scheme features a pearl-white body with contrasting black roof and A-pillars, along with strategically placed carbon fiber components to keep weight down. The front splitter and rear wing were custom-designed to work in tandem and produce usable downforce at highway (or racetrack) speeds.
The hood features custom aluminum ductwork designed with Suarez’s input.
The interior features custom leather upholstery with the driver’s signature stitched in red, as well as various trim pieces fashioned from carbon fiber.
CONCEPT: Motorsports Technical Center & Daniel Suarez
2017 SEMA Truex Jr. Camry
Martin Truex, Jr., joined with Motorsports Technical Center to build a road-going version of his Number 78 Camry Cup Car. For the exterior, the team tried six different shades of black before they were satisfied. All bits of chrome trim were treated with cobalt Cerakote, and all surfaces receive a matte clear coat.
The wheels were forged by American Racing as replicas of the wheels on Truex, Jr.’s racecar, although these are 20 inches across and clad in Goodyear Eagle F1 Asymmetric high-performance street tires. The front splitter and rear lip spoiler were created to give the car functional downforce when driven on the highway—or racetrack.
The interior features an extension of the all-black theme, with black leather, black stitching and MTJ logos embroidered on the headrests.
CONCEPT: Motorsports Technical Center & Martin Truex, Jr.